Annual Report 2015
AA

Strategy and Performance


Overview

We work hard to create a profitable business that cares for customers and provides quality products and services to the market.

We are also looking to the future, pursuing new ideas and innovation to serve our customers needs and succeed in the changing, dynamic markets we will face in the future.

Our strategy is focused on driving growth and creating long term shareholder value. It has three key pillars.

 

Our strategic priorities

 

Our strategic priorities

 

This section outlines our progress against our strategic priorities over the past year, including some of our key achievements for customer advocacy, our core businesses and growth businesses.

We also explore some of the challenges, risks and opportunities the business is managing now and into the future.